The importance of investing in SEO is constantly rising. More and more firms understand what high organic positions on Google potentially bring and which market share can be lost if they are not well-positioned. With the growing awareness of the importance of organic traffic, competition on the online market is growing. The battle for positions on Google is aggravated, and as it often happens, many under pressure push for "easier and faster" routes. Unfortunately, slow and fast positioning on Google's organic searches is generally not possible through legal conventional methods. Such attempts are often recognized by Google and characterized as an attempt to deceive, which causes long-term damage to the company's business that went for such methods.
Instructions and policies on allowed SEO methods and techniques are provided by search engines. For better orientation, it's important to know that allowed SEO methods and techniques (white hat SEO) are targeted to users, living people, and not search engines. Are you trying to get close to company head to get a job and do not meet the basic prerequisites for this position? Or worse, you want to deceive a company head with your qualifications, which are insufficient, to get the desired position. You should know that in the end you will most likely lose your contact with the boss and the position in the company. Similarly, if you are trying to deceive Google to reach your target group, you will likely be punished in the foreseeable future, you will lose your "trust" with Google and you will find it hard to recover in the online world.
Illegal SEO (black hat SEO) involves the application of methods and techniques in order to manipulate Google in order to get the result in a faster way. Some of these techniques are:
- Excessive use of the keywords we want to position on Google, so-called keyword stuffing
- Adding text and keywords that are not visible to users, but are visible to search engines
- Changing the entire content of the site to other kind of content after the page was well positioned on Google searches. This is known as "page swapping"
- Mass placement of irrelevant back links
Therefore, apply legal methods - use keywords within meaningful content, link to your website from relevant sources, and create quality content that is directed exclusively to visitors to your website.
Use allowed techniques if you want to keep a good position on searches in the long run. Taking on unauthorized methods for the sake of quick success is usually short-lived and inflicts incalculable damage.
Author: Edin Ibrišimović
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