Times are constantly changing, and those who ignore currents of time are usually subordinates to those that contribute to creation of modern trends. This rule is reflected both at the social and business levels.
The Internet has certainly marked this century as the main factor in the development of society and the economy. Some accuse it of destroying the businesses they acquired while others use it because they saw the potentional in it. The proverb says: "At the times of strong winds, some people are hiding and building walls for protection, and some build windmills instead." Be of those others! First recognize and then take advantage of today's potential!
The latest statistics show that consumer habits are changing greatly and that sensitivity to online shopping is growing. These statistics mainly refer to the economically developed parts of the world, America, Japan, Western Europe, China and others, but no doubt also applies to our region. It's about the opportunity that many startups, but also large companies from our area, use in selecting business projects. Unfortunately, these others are due to being "spoiled" by good business and deeply rooted habits, mostly "short-sighted" in terms of timing or tremors and insufficiently flexible to adapt to new trends. There are exceptions among those mentioned, and they are writing the history! Nevertheless, experience has shown that startups and young companies best recognize and use modern trends.
The fact that the online trading is constantly increasing does not mean that classic sales will become extinct. They still live, especially when it comes to products that people want to see first, feel, try, and so on, before they buy them. With products like books and electronics, online sales take big strides on and, in many markets, leaves classical sales on "shaky legs". Regarding foodstuffs and short-term goods, it is more certain that consumers will supply mainly in classic supermarkets and stores for many years to come, although it is advisable for companies in this branch to position themselves online in a timely manner.
Why Is Online Business Rising?
According to research, the most important reasons consumers see for using an online store are:
- Comfort and simplicity
- Open non-stop
- Cheaper products
- Possibility of price comparison
As one of the more important factors for conducting online shopping, there is also the quality of products and services, so called "reviews", being mentioned. Consumer sees these products and service reviews as a recommendation or as a warning to a bad product / service, depending on the rating that the previous user left.
Adjust your online business also to the specific interests of your target group and consider how you can meet the needs of your services / products users in terms of things that matter to them and implement them in a consistent manner.
Author: Edin Ibrišimović
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